Authors Hyo June Kim Manager of TRIZ-team. E-mail: hjkim@sait.samsung.co.kr Nikolay Shpakovsky TRIZ-expert. E-mail: nick_sh2000@mail.ru Vasiliy Lenjashin TRIZ-expert. E-mail: vassili@samsung.com Elena Novitskaya Designer. E-mail: nov_ell@hotmail.com Pavel Veller Soft-engineer. E-mail: pavel_veller@hotmail.com Irina Matseralnik Translator. E-mail: transmis33msi@yahoo.com